It’s kinda’ late to post this but uhmm… Let’s just say I’m following the bandwagon. 😂
Credits to: Jollibee Philippines for the screenshots of the videos!
The very first commercial that I’ve watched among the three commercials is the ‘Date’.
Their tagline for date was…
‘Para sa pagmamahalang walang katapusan’.
Well, I guess there’s also no end for me in liking this commercial. Why? Just keep on reading!
‘Date’ is known for the story of a deceased man/father who planned a surprise gift ahead of time because he doesn’t want his family, especially his other half to be left alone on Valentines Day. Apart from the usual concept of the ads of Jollibee, they gathered base stories from different people and did a retelling of each in their new ads. Considering that fact alone, I think it added reality to their ads and this is one factor I also liked about this ad, Date. It’s far more realistic than the two ads, ‘Vow’ and ‘Crush’ maybe because of the great acting from the actors that made it more natural, or maybe the atmosphere, or even the setting and the storyline itself made it more lifelike.
When it comes to its technical aspect, the music used is just fine and a simple instrumental but the way it is used for fitting the mood of the story is just right and helped in upbringing the emotions. There’s no need for a grand music if it is inappropriate and doesn’t help in setting the right ambiance for the whole story.
I also want to commend the use of technology in this ad, because all people could relate to it most especially now that all people made use of modern technology to communicate as a part of their daily living and it’s great that they’ve shown it in the ad.
The way they shoot the scenes mostly comprises of close-ups of the essential scenes like for example;
When the son, Joey was preparing for the surprise,
When the father is talking in the video,
And the close-up shots also helped in capturing the momentous reaction of the mother.
Shot credits from: Jollibee Philippines (Youtube).
I also recognized that they used English subtitles not only to this ad but it applies to all of their new ads. For me, they’ve done a great job considering the platforms they’d be showing their ads like Facebook and YouTube wherein not only the Filipinos are engaged into it but also the people in other countries which I thought made their ads massively trending. It displays how they connect their ads to the modern-day that it even reaches the people all around the world.
Upon watching the three ads, this ad reflected the reality of life and this ad also made me teared up the most. I guess I just really liked its overall interpretation of the story. It really looked so natural to me as if there are no scripts and actors behind it. I do hope that they continue this kind of commercials especially now that it appealed to all people. I must say it’s a great strategy and step up for Jollibee! 👏
But I’m not done yet! 😂 I also had comments for their other ad, ‘Crush‘. My second fav. among the three! 💞
For Crush, they’ve used the tagline…
“Para sa mga hindi nag-give up sa pag-ibig”
And for me, this has a special meaning. I don’t know why but I had a thing with unrequited love and I think that it’s the kind of love that’s worthy admiring for. 😍
While ‘Date’ shows familial love, ‘Crush’ advertisement shown a cliché kind of love. The typical mushy love story depicting love at first sight within a boy that fell in love with a girl who he seen eating a Jollibee YUM Burger and ended with a happy ending as it was always supposed to be.
Jollibee did a great story of establishing the story of a look back to the old times kind of feeling and interconnecting it into this modern time in this ad that’s why many people could still associate themselves into this ad. Maybe some, experienced love at first sight or many people had already had their own happy endings or there are others who had gathered a new idea for courting or this ad makes them simply happy by seeing how simple life is back then wherein life is very undemanding and there’s no influence yet of modern technology, just like I did.
I found this ad even more interesting because of the musical scoring that they used which is a song from Ric Segreto – ‘Don’t know what to say’. It’s a really good song and it is one of my favorite OPM songs. I think it’s a good choice of song because the message of this song suited well in the story, depicting t guy who’s secretly head over heels with a girl.
With the shots used, it definitely fits the story when they used the concept of time lapsing. It made the ad looked more good and that’s a great strategy of establishing that there’s a continuity of the story from the old times to the present.
PRESENT! (Real quick!) 💗
The presentation of the ad is good but then I noticed a scene that makes it a little bit off. The scene wherein the varsity boyfriend of the girl is introduced, the wardrobe of the boyfriend makes his entrance awkward because his jersey shorts looks really fitted for him, it is unnecessary folded and it doesn’t really suit him. I don’t know if that is part of the trend before or if he just rapidly stand up from sitting but all I know is that it is appropriate for him and for the scene.
The setting, mood and atmosphere is just perfect for the overall concept because it brings back memories and that’s what made it in advantage because many people would want to relieve their memories and the old time and by watching this ad, it served as a great reminder for them of what is the real meaning of love even it is bound by any boundaries like imperfect timing or moments.
I also want to regard the use of ‘sticky notes’ because even though there’s a minimal script involved, it really helped the viewers like me to follow through the flow of the story. (This sticky note thingy became an instant trend!)
With all that combined aspects, it resulted to a remarkable kind of advertisement.
It had shown that real love is timeless.
And with all of these ads, many people had changed their views about what is real love and a lot of them also, will start to patronize Jollibee ads because of this newly improved marketing strategy.
Lastly,(Last na, Promise! 😂) I have read a lot of comments and posts in social media about some people saying that Jollibee contradicts their original tagline ‘Bida ang Saya‘ but I don’t share the same viewpoint with them. For me, by admiring and appreciating different kinds of love by letting the world know, understand the real meaning of it by sharing this stories and many people could relate and sympathize with it, I do think that it will still show happiness. So that is all! Great job, Jollibee for appreciating each story and making every people happy!
“Nothing could underestimate the power of love whatever kind it is because it has the ability to show genuine happiness. ” Pelobello, (2017) Char. 😆
Please watch all the ads! You won’t regret any of it. I’m sure of that! 🤘